"Step into who you truly are and live the life you’ve imagined!  Become the best version of you because you deserve to feel amazing!"

Hello My Friends! I'm Gineen Nicholls, MBFI Certified Women's Holistic Hormone Health Practitioner and Personal Trainer, 

I've Been Involved In The Health & Wellness Industry For Over 25 Years and I'm On A Mission To Help Other Women Find The Best Versions Of Themselves!

And This Is My Story! 

I grew up in a small town on Prince Edward Island, never imagining that one day health and wellness would become such a huge part of my life. I wasn’t always athletic, but as a teenager I discovered a love for aerobics and strength training—and by 16, I was already teaching my first step aerobics class.

In the early 2000s, I moved to Vancouver, BC, where I became a certified Personal Trainer Specialist and worked as a Wellness Director, group fitness instructor, and personal trainer at Fitness World. Eventually, I returned home to PEI, continuing to teach and train, before stepping into entrepreneurship.

In 2007, my husband and I opened a sports supplement store that later grew into a powerlifting facility and my own small group training studio. It felt like a dream come true.

But in 2012, everything changed. My husband survived a near-fatal stock car racing accident, and caring for him while trying to run a business left me completely depleted. Within a year, I hit a wall of burnout. I was exhausted, gained 40 pounds in just a few months, my digestion was a mess, and I began experiencing severe hormonal and menopausal symptoms. I felt like a stranger in my own body—and nothing I tried seemed to work.

The years that followed were filled with countless doctor visits and trial-and-error treatments, but no answers. It wasn’t until I began working with an incredible naturopath and diving deep into my own research on hormones, gut health, and chronic stress that things started to shift. Slowly, I began to heal. That healing changed everything—not only how I view health and fitness, but how I live my life.

I realized that true wellness isn’t just about exercise and nutrition. It’s about stress, hormones, digestion, and the nervous system—all working together. My journey led me away from the fitness industry for several years, during which I retrained as a Rehabilitation Assistant and worked in healthcare, mainly in Community Stroke Services.

When my husband and I eventually moved to Fredericton, NB, I felt a new calling. Women I spoke with kept saying, “You’re telling my story.” I knew then that my experiences weren’t just mine—they were meant to help others.

Today, I’m a certified Women’s Holistic Hormone Health Practitioner through the Mind/Body/Food Institute (2023). My mission is to help midlife women, just like you, reclaim their energy, balance their hormones, and finally feel at home in their bodies again.

If there’s one thing I’ve learned, it’s this: healing takes time and work, but it’s absolutely possible. If I can do it, so can you. And I wouldn’t trade the way I feel today for anything.